A Study On Culture And Nursing

A Study On Culture And Nursing To be able to be provide sufficient nursing care to all, nurses must understand and demonstrate culture respect and awareness. Nurses and all health care professionals must demonstrate cultural competency, cultural sensitivity. The health care system is a cultural diverse area that all health care professionals must utilise and thoroughly understand to be able to provide reliable care to all individuals no matter their race, age, sex and background. Nurses must understand that different cultures have different customs and beliefs and nurses must know how to provide correct nursing care to these different individuals. Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, roles, relations, and possessions acquired by a group of people in the course of generations through individuals and groups. Culture can be a system of knowledge shared by a small or large group of people. A culture can be a is a way of life of a group of people-their behaviours, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next, this is the way of their life. Today when people move across continents with the help of technology their culture and heritage moves along with them. Almost each and every continent is populated with people from different nations who have diverse traditions and cultures. So knowledge of health traditions and culture plays a vital role in nursing. People from different cultures have a unique view on health and illness. Culture specific care is a essential skill to the all nurses, as Australia continues to consist of many immigrants who have become assimilated into one culture. Cultural diversity is a challenge for community nurses and can present many difficulties in the provision of quality nursing care and in achieving the best possible health care outcomes. (Contemporary Nurse Journal 1992-2010) Gathering accurate information on the cultural diversity of the client group is the key to planning for quality nursing care for culturally diverse clients. By investigating service use and health trends, it may be possible to identify issues relevant to particular language or cultural groups. This may also indicate a need to develop new strategies tailored to certain cultural groups or target interventions to tackle specific health and welfare issues.'(Government Department of Human Services 2006) The responsiveness of an health care professionals to the communities and/or cultural groups it helps can be greatly effected by developing and maintaining a culturally diverse and aware workforce. Employing nurses who speak other languages or have experience and understanding of other cultures can be an important for improving an health organisations awareness and sensitivity to different cultures. Cultural awareness training for staff can raise consciousness of cultural issues more broadly and contribute significantly to improved service delivery. (Government Department of Human Services 2006) To be culturally competent a nurse needs to understand their own cultural and world views and those of the patient, and nurses need to avoided stereotyping to the scientific cultural area. Cultural competence is obtaining cultural information and then applying that knowledge. Cultural awareness allows nurses to see the entire picture and improves the quality of care and health outcomes. Adapting to different cultural beliefs and practices requires flexibility and a respect for others view points. Cultural competence means to really listen to the patient, to find out and learn about the patients beliefs of health and illness. To provide culturally appropriate care we need to know and   to understand culturally influenced health behaviours. (culturediversity.org. 1997-2008) In Australia nurses dont have to travel to far to encounter a lot of cultural differences, such as ethnic customs, traditions and beliefs. To be culturally competent the nurse needs to learn how to mix a little cultural understanding with the nursing care they offer. Perceptions of illness and disease and there causes varies by different cultures, these individual preferences affect the approaches to health care.  Culture also influences how people seek health care and how they behave toward health care providers. How nurses care for patients and how patients respond to this care is greatly influenced by culture. Health care professionals must have the ability and knowledge to communicate and   to understand all health behaviours influenced by culture. Cultural competence requires nurses to have an awareness of the fact that there are many different belief systems.  The beliefs that different cultures may have about health care and sometimes their aversion to it, may be difficult for some nurses to understand but all health care professionals must understand that nurses dont need to understand these beliefs completely, but need to respect and show some understanding and a willingness to learn. Drawbacks to cultural sensitivity can include stereotyping, discrimination, racism, and prejudice.   There may be situations in which some nurses may show a lack of sensitivity without realising it or intending to offend someone. Nurses should never make assumptions about individuals and their beliefs.   Nurses should ask questions about cultural practices in a professional and thoughtful manner if they dont fully understand the culture. Show respect for the patients support group, whether it is family, friends, religious leaders etc. Understanding where men and women fit in the patients culture is necessary, in some cultures, the oldest male is the decision-maker for the rest of the family, even with regards to treatment decisions. All nurses must make an effort to gain the patients trust and develop a rapport. Cultural competence is the ability to provide effective care for clients who come from different cultures. It requires sensitivity and effective communication, both verbally and non-verbally. (nursetogether.edu.au 2009) In conclusion nurses as a whole need to be culturally diverse in the way the provide quality health care. They need to understand that all patients are different and they will all need different nursing care to fit their culture. Nurses need to respect, understand and learn from different people about their different cultures. Nurses must not be racist, discriminatory or show any prejudice to any patient about their culture, just because it isnt the same as the nurses doesnt mean that it is wrong. The Australian Health care system is culturally diverse so all health care professionals need to uphold a high standard of care to all know matter their culture and if cultural awareness and understanding is administered nurses can provide a holistic approach to health care.

Journey through Hell in Blood Meridian Essay -- Blood Meridian Essays

Journey through Hell in Blood Meridian Cormac McCarthy's novel Blood Meridian details what can only be described as the kid's journey through hell. Throughout the novel McCarthy gives the reader the sensation of being in hell. The is brutal and unforgiving physical setting adds a hellish atmosphere in which there is no evidence of any morals or sympathy for the innocent. Judge Holden is even described in terms reminiscent of the devil. All of these factors lead the reader to compare the kid's journey through the Mexican-American border country with a descent into hell. Blood Meridian is set in a place and time period where there was little societal structure and a lot of racial hatred. The very land that the kid travels is full of dirty saloons and people in poverty. As McCarthy writes, "bone palings ruled the small and dusty purlieus here and death seemed the most prevalent feature of the landscape" (48). The country is definitely not travel-friendly. There is an added element of godlessness in the kid's journey. When the kid signs up with a group of renegade nationalists, t...

Meteor Proposal

OWNERS’ BRAND PERCEPTION RESEARCH PROPOSAL Prepared for Meteor Motorcycle Company Good Stuff! Dated: September 7th, ____ EXECUTIVE SUMMARY Currently, Meteor needs to understand how its customers regard four brands relative to each other: Meteor, Comet Chopper, Harley, and Big Dog. Also, because of the unexpected sales success of the Comet Chopper motorcycle, Meteor needs to understand the major factors for the appeal of the Comet Chopper. Meteor’s marketing team also needs to update the demographic profile of its customers.This is because Meteor sells through a network of dealers, some of whom do not always record details about the demographics of motorcycle buyers. BACKGROUND On September 11, 200_, the Meteor marketing team met researchers from Good Stuff! at the Meteor headquarters. The presentation included the history of the Meteor Motorcycle Company, its founders, the brand types and other useful inputs. The Meteor marketing team was open to allowing the Good Stuff ! researchers to participate in the Harvest Biker Fest event to be held in the Kansas City metropolitan area. Details of the event and other issues were discussed during the same session.It was also agreed that Meteor would provide a list of existing Meteor Chopper owners to help Good Stuff! in its research. Problem definition / RESEARCH OBJECTIVES Problem definition The research team at Good Stuff! will 1) study Meteor and Comet Chopper owners’ brand perceptions of heavyweight cruiser motorcycles, 2) so that the Meteor marketing team can better understand the appeal of these brands to specific customer segments, 3) so that the Meteor Motorcycle Company can improve the positioning of its brands in the marketplace and achieve a 30 per cent annual growth in sales revenues in the coming year.RESEARCH OBJECTIVES Accordingly, four modules of research will comprise the joint research project. †¢ To identify and gather information about existing competitors that buyers consider when buying a Comet Chopper. Good Stuff! will gain an understanding of who in terms of competitors are Comet Chopper owners’ considering during the buying process, and why. †¢ To understand the appeal of the Comet Chopper. Good Stuff! will explore the demand for the Comet Chopper by examining the appeal. Good Stuff! ill determine what the appeal of the Comet Chopper is, to further understand the feelings, stories and attitudes behind the Comet Chopper customer. †¢ To understand the level of brand awareness between Meteor and the Comet Chopper. Good Stuff! will research the customer’s perception of the brand relation between the Meteor brand and the Comet Chopper (made by Meteor). Good Stuff! will research customers’ awareness levels, identify degrees of brand awareness and examine issues related to dual branding. To describe both the Meteor owner, and the Comet Chopper owner in terms of demographics and psychographics thereby gaining a better understa nding of the existing customer profile. Good Stuff! will explore the demographics of the Comet Chopper owner in terms of age, sex, income, occupation, and education level in addition to psychographics such as attitudes, beliefs, consumption habits and interests. APPROACH TO THE PROBLEM Meteor Motorcycle Company was previously involved in similar projects with Good Stuff!. In the Fall of 1998 and in the Spring of 2000, Good Stuff! onducted Meteor’s first dealer and customer satisfaction phone surveys. Both of these surveys included a module on brand perceptions of Meteor and its competitors in the marketplace. The results had immediate operational impact for Meteor. Since the 1998 research project, sales for Meteor have increased 1800 per cent. The current research project will give primary focus to Meteor owners’ brand perceptions, with lesser emphasis to customer satisfaction of Meteor owners. Only Meteor owners will be surveyed. RESEARCH DESIGN For the purpose of thi s research Good Stuff! ill undertake primary research to execute a conclusive design using web-surveying methods , as well as an exploratory design employing observation and in-depth interviews at a regional motorcycle rider’s fest. For the web survey, all scale responses will be used. The ranking of the four focal brands on 12 different personality traits will be a core part of the research project. However, all other types of scale responses will be used. FIELD WORK / DATA COLLECTION In this effort, respondents will be recruited by phone to take the survey on the internet.For those without internet at work or at home (estimated to be less than 5 per cent of the sample frame), the interview will be conducted by phone. †¢ Web Surveys: Primary source of data collection will be through an internet site Surveytime. com; that will host the electronic questionnaire. One hundred Meteor owners and 200 Comet Chopper owners will receive a letter from Good Stuff! explaining the pu rpose of the study and inviting their participation. This 2:1 ratio of Comet Chopper to Meteor owners reflects the current sales ratio of these two brands.The letter will direct them to the website and request then to complete the survey. A $2 cash incentive will be included in each recruiting letter. Importantly, those taking the survey will be entered into a raffle for a leather Meteor varsity jacket. †¢ Phone Interviews: A concerted effort will be made to identity and approach those Comet Chopper owners that failed to complete the web survey. The contact details of the current Chopper owners would be provided by the Meteor marketing team. †¢ Observations and Interviews: Good Stuff! esearchers will attend the Harvest Biker Fest on September 19 and September 20. It is believed that the Rally will provide us with an opportunity to observe chopper owners in their environment and to interview them, as well. Coding and Data entry †¢ Survey Time. com allows the researcher s to download data into Excel spreadsheets. †¢ After conducting the phone interviews, the responses will be transferred into the excel spreadsheets, as well. †¢ Numerical data will be entered for close-ended questions. †¢ Entered data will be checked for accuracy and edited if necessary.After the spreadsheet has been edited and checked for accuracy, it will be converted into an SPSS data file. After completing the coding and data entry for the closed and open-ended questions, results will be tabulated. DATA ANALYSIS Some of the various techniques that will be utilized to analyze the data are †¢ Descriptive statistics in tabulated form using percentages †¢ Graphical analysis of the data †¢ Correlation Analysis The following are some examples of results of data analysis that Meteor’s marketing team can expect to see in the final report. . [pic] [pic] Timeline ACTIVITY |EXPECTED COMPLETION DATE | |Meeting with Meteor marketing team |Sept 11 | |Har vest Biker Fest |Sept 19& 20 | |Proposal & Questionnaire Submission |Oct 7-10 | |Survey Loaded in the Web Server |Oct 10-20 | |Letters mailed to Comet Chopper owners |Oct 10-14 | |Data Collection |Oct 14-30 | |Follow up Telephone Interviews |Nov 1-7 | |Coding, Data Entry and Data Cleaning |Nov 7-14 | |Preliminary Analysis |Nov 14-21 | |Final Analysis and Report |Nov 22-30 | |Presentation to Client |Dec 4 | Information Investment COST ESTIMATION – TASKS* |HOURS |COSTS (*) | |Upfront Consulting Work and Design |——– |$ 8,000. 00 | |Designing & Producing Questionnaires ($55/hr) |80 hours |$ 4,400. 00 | |Research & Compilation of Name List ($55/hr) |8 |$ 440. 00 | |Final Analysis & Reporting ($75/hr) |100 |$ 7,500. 0 | |Internet Survey** |——– |$18,000. 00 | |Phone Line / Calling Cards (1 min @ $0. 10) |250 |$ 1,500. 00 | |Telephone Interviewers (150 phone interviews @ $10 per interview) |——– |$ 1,500. 00 | |I ncentives to Respondents ($2 @ X 300 respondents = $400 jacket) |——– |$ 1,000. 00 | |Data Entry (1 survey @ 10minutes @ $6. 50/hr) |50 |$ 325. 0 | |Coding the Data (programming work & compatibility of data) |——– |$ 2,500. 00 | |Other Overhead Cost (Office Supplies-binders, photocopying) |——– |$ 500. 00 | | | | | |TOTAL | |$45,665. 00 | Note: Other operating expenses encountered during the conduct of the project will be invoiced additionally to Meteor at the conclusion of the project. Hours and hourly rates are presented for Good Stuff! ’s internal use. These would be deleted in the version of this proposal given to the Meteor marketing team. ** The Internet Survey cost includes the programming and the designing of the Web module, server and usage fee and data retrieval. REPORTING At the conclusion of the project, the following will be delivered to Meteor: †¢ Three copies of the final written report with al l the appendices. The final report will include an annotated survey with the percentage of responses for each possible question response. Detailed data tables will be included in the report to summarize important information found in the research.It will also include the final conclusions and recommendations made based on the research study. †¢ Three CD’s with the electronic version of the final report, the PowerPoint slides and the SPSS data files. PROJECT PERSONNEL Mark Peterson Research Team Leader Mark Peterson received his Ph. D. in Marketing from the Georgia Institute of Technology in March 1994. Mark received the Academy of Marketing Science’s Alpha Kappa Psi Dissertation Award for his lab and field study of consumers’ emotional responses to television ads. Mark’s scholarly works have been published in the Journal of Business Research, the Journal of the Academy of Marketing Science, the Small Business Management Journal among others.Prior to launching Good Stuff! , Mark was a statistical methods consultant for SDR, Inc. in Atlanta, and an associate professor of marketing at the University of Texas at Arlington where he taught in the Masters of Science in Marketing Research program. Jim McGee Research Team Associate Jim McGee received his MSMR degree from the University of Texas at Arlington in 1996. Since that time, Jim has worked as a project manager for a variety of marketing research firms including Campbell Research and Global Mapping International. Jim is pleased to be reunited with Mark Peterson at Good Stuff! , as both were members of the legendary â€Å"Gold Team† at SDR, Inc. in the mid-nineties.Jim regards his most rewarding skill to be applying conjoint analysis – a multivariate statistical technique – in survey research to solve problems for client firms. APPENDIXES [If available at this time in the development of the project, a draft of Meteor Survey A would be attached. ] —†”—————– 0% 10% 20% 30% 40% 50% 60% &ages 1 States Geographic Distribution of Comet Chopper Owners TX FL CA WI Others 0% 5% 10% 15% 20% 25% 30% 35% 40% %age 1 Brands Brand Awareness Consider Comet Chopper Thought to be a Separate Company Comet Chopper is a Meteor brand Comet Chopper is a West Coast Chopper brand Comet Chopper is a Harley Brand Others

Essay on Lego Case Study - 967 Words

Lego Case Study 1. What business goals were set by Knudstorp? Ans. Jorgen Vig Knudstorp, the CEO of Lego set the following goals for the company which was performing very poorly, * To remain profitable while maintaining growth, continuous innovation and quality of the products * To reach to broader customer segment * To cut expenses in production and supply chain and making these processes more efficient 2. What business strategies were set by Knudstorp? Ans. Knudstorp set up the following business strategies to ensure Lego’s profitability and growth: * Turning the supply chain into an efficient one by contacting top retailers, filling the blank spaces in the supply chain and reducing cost *†¦show more content†¦* Development time was reduced by 50% which resulted in speed in the business process. * Reusable parts were created for using in manufacturing process which in turn reduced some pressure in the supply chain. * Lego gave the customers the opportunity to get involved in the discussion and product innovation by providing real-time feedback. Also, brand ambassadors were created to represent Lego among various building communities and thus involving customers in the making and development of the product. Some necessary changes were made in the information system to support the new business and organizational strategies, they are stated below, * Lego established an integrated and flexibly structured information system which allowed them to make changes in it as necessary. The new system included applications for human capital management, operation support, product life cycle management and data support which helped them greatly in alleviating problems in order management, fulfillment and employee management, areas that were stumbling to keep up with company’s growth. * New technology was also incorporated as Lego entered into online virtual interaction games and video games. 4. Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice. Ans. From the case it appears that Lego is following ‘Focus’ strategy with aShow MoreRelatedLego : A Case Study Of Lego921 Words   |  4 PagesLEGO Case Study Introduction Lego is founded in 1932. 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